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Breaking the Social Media Prism - How to Make Our Platforms Less Polarizing (Hardcover)
Loot Price: R525
Discovery Miles 5 250
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Breaking the Social Media Prism - How to Make Our Platforms Less Polarizing (Hardcover)
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Loot Price R525
Discovery Miles 5 250
Expected to ship within 12 - 17 working days
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A revealing look at how user behavior is powering deep social
divisions online-and how we might yet defeat political tribalism on
social media In an era of increasing social isolation, platforms
like Facebook and Twitter are among the most important tools we
have to understand each other. We use social media as a mirror to
decipher our place in society but, as Chris Bail explains, it
functions more like a prism that distorts our identities, empowers
status-seeking extremists, and renders moderates all but invisible.
Breaking the Social Media Prism challenges common myths about echo
chambers, foreign misinformation campaigns, and radicalizing
algorithms, revealing that the solution to political tribalism lies
deep inside ourselves. Drawing on innovative online experiments and
in-depth interviews with social media users from across the
political spectrum, this book explains why stepping outside of our
echo chambers can make us more polarized, not less. Bail takes you
inside the minds of online extremists through vivid narratives that
trace their lives on the platforms and off-detailing how they
dominate public discourse at the expense of the moderate majority.
Wherever you stand on the spectrum of user behavior and political
opinion, he offers fresh solutions to counter political tribalism
from the bottom up and the top down. He introduces new apps and
bots to help readers avoid misperceptions and engage in better
conversations with the other side. Finally, he explores what the
virtual public square might look like if we could hit "reset" and
redesign social media from scratch through a first-of-its-kind
experiment on a new social media platform built for scientific
research. Providing data-driven recommendations for strengthening
our social media connections, Breaking the Social Media Prism shows
how to combat online polarization without deleting our accounts.
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