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The Power of Networks - Six Principles That Connect Our Lives (Hardcover)
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The Power of Networks - Six Principles That Connect Our Lives (Hardcover)
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What makes WiFi faster at home than at a coffee shop? How does
Google order search results? Why do Amazon, Netflix, and YouTube
use fundamentally different rating and recommendation methods--and
why does it matter? Is it really true that everyone on Facebook is
connected in six steps or less? And how do cat videos--or anything
else--go viral? The Power of Networks answers questions like these
for the first time in a way that all of us can understand and use,
whether at home, the office, or school. Using simple language,
analogies, stories, hundreds of illustrations, and no more math
than simple addition and multiplication, Christopher Brinton and
Mung Chiang provide a smart but accessible introduction to the
handful of big ideas that drive the technical and social networks
we use every day--from cellular phone networks and cloud computing
to the Internet and social media platforms. The Power of Networks
unifies these ideas through six fundamental principles of
networking, which explain the difficulties in sharing network
resources efficiently, how crowds can be wise or not so wise
depending on the nature of their connections, how there are many
building-blocks of layers in a network, and more. Understanding
these simple ideas unlocks the workings of everything from the
connections we make on Facebook to the technology that runs such
platforms. Along the way, the authors also talk with and share the
special insights of renowned experts such as Google's Eric Schmidt,
former Verizon Wireless CEO Dennis Strigl, and "fathers of the
Internet" Vint Cerf and Bob Kahn. Networks are everywhere. The
Power of Networks shows how they work--and what understanding them
can do for you.
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