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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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The Battle for Sky - The Murdochs, Disney, Comcast and the Future of Entertainment (Hardcover)
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The Battle for Sky - The Murdochs, Disney, Comcast and the Future of Entertainment (Hardcover)
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From perilous early years through clashes with the BBC and BT, not
to mention the News Corporation bid for full control that failed in
the wake of 2010's phone hacking scandal, there has been no
shortage of drama in Sky's history - nor in its likely future. In
2018, the organization was the target of bids from two true titans
of the global media industry - Disney and Comcast - with a dramatic
bidding war waged for ultimate ownership. Throw in an industry
already shaken by the arrival of newer media players such as
Netflix, the declining circulation of Murdoch newspapers such as
The Sun and The Times, as well as the UK government's scrutiny of
the Murdoch family's influence on UK media, and the scene was set
for a major corporate battle of a size rarely seen on the global
business stage. But how exactly did Comcast win in the battle for
shareholder votes? How will the Murdoch empire fare when the dust
finally settles? And what does it mean now for the future of
entertainment in a streaming, downloadable and digital world?
Featuring interviews with key individuals and stakeholders from
around the world, The Battle for Sky offers a timely and intriguing
glimpse into the workings of media empires, and a gripping account
of one of the largest corporate battles in recent years.
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