Fashion Buying and Merchandising - The Fashion Buyer in a Digital Society (Paperback, 2nd Edition)

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand.

This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.

This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Table of Contents

1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Mastering Fashion Management
Release date:	May 2020
First published:	2020
Authors:	Claudia E. Henninger • Rosy Boardman • Rachel Parker-Strak
Dimensions:	246 x 174 x 14mm (L x W x T)
Format:	Paperback
Pages:	240
Edition:	2nd Edition
ISBN-13:	978-1-138-61632-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Quality Assurance (QA) & Total Quality Management (TQM) Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions Books > Promotion > JB Academic Books > Promotion > Routledge Business
LSN:	1-138-61632-X
Barcode:	9781138616325

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!