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Books > Computing & IT > Applications of computing > Artificial intelligence > Knowledge-based systems / expert systems
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Digital Marketplaces Unleashed (Hardcover, 1st ed. 2018)
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Digital Marketplaces Unleashed (Hardcover, 1st ed. 2018)
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This collection of different views on how digitalization is
influencing various industrial sectors addresses essential topics
like big data and analytics, fintech and insuretech, cloud and
mobility technologies, disruption and entrepreneurship. The
technological advances of the 21st century have been massively
impacted by the digital upheaval: there is no future without
digitalization. The sale of products and services has left the
classical point of sale and now takes place on a variety of
channels. Whether in the automotive industry, travel and traffic,
in cities, or the financial industry - newly designed ecosystems
are being created everywhere; data is being generated and analyzed
in real time; and companies are competing for mobile access
channels to customers in order to gain knowledge about their
individual contexts and preferences. In turn, customers can now
publicly share their opinions, experiences and knowledge as User
Generated Content, allowing them to impact the market and
empowering them to build or destroy trust.
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