Make the transition from real estate agent to broker-owner and
watch your income skyrocket!. .
Endorsed as a Product Partner by the Council of Real Estate
Brokerage Managers, "The Real Estate Entrepreneur" covers
everything you need to know to launch your own successful real
estate company. Drawing upon his two decades of real estate
experience, Cliff Perotti covers everything from creating a vision
for your company and building your brand to recruiting and training
sales associates, and developing a strategic plan for the future. .
.
Perotti gives you informed, step-by-step discussions of: . The
reasons new brokerages fail-and how to avoid making the same
mistakes. Innovative ways to recruit and retain the best agents.
Proven methods for identifying your marketing niche and increasing
your market share. Techniques for structuring compensation plans
that motivate without draining profits. Tips for increasing
visibility and revenue through websites, transaction management
software, virtual assistants, and blog marketing. .
Featuring insightful self-assessments, checklists, and exercises
throughout, The Real Estate Entrepreneur is your hands-on guide to
becoming a well-organized, established brokerage owner.. . . . .
.
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