|
Books > Professional & Technical > Technology: general issues
|
Buy Now
Technical Marketing (Paperback)
Loot Price: R1,019
Discovery Miles 10 190
|
|
|
Technical Marketing (Paperback)
Expected to ship within 10 - 15 working days
|
Prepare your troops for battle This book contains the knowledge
that will enable you to deliver fast, focused and high quality
Technical Marketing data to help you make key strategic decisions
to take you to high ground in the marketplace. It contains well
known strategies and tactics plus some you may not have heard of.
It explains how to do competitive analysis, the importance of
competitive test and the effect of dramatic presentations. Do you
have a "War Room" yet? Do you know where you stand with regards to
the competition? Do you know your next strategic move? Have you dug
up the dirt on the competition? Are you getting to the customer
first and spinning the right story? Within these pages contain the
wisdom of the most talented Technical Marketeers in silicon valley,
gathered from years of hands-on practical experience to inspire you
to be the best, and beat the rest. The "Tools of the Trade" chapter
is a excellent reference as are the sample forms which includes a
"Competitive Playbook." Craig Thomas Ellrod holds a Bachelor of
Science in Computer Science from California State University,
Chico, and a Masters in Business Administration from Pepperdine
University. Craig has more than twenty years of experience in the
computer industry having worked for companies such as Celerity
Computing, Emulex, Pinnacle Storage, Sync Research, Cisco Systems,
Extreme Networks, Citrix Systems and smaller startup ventures.
Craig is the founder of the Technical Marketing Group based in the
heart of Silicon Valley, and runs a Technical Marketing Blog and
online forum.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
