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The Innovation Manual Integrated Strategies and Practical Toold for Bringing Value Innovation to the Market (Hardcover) Loot Price: R815
Discovery Miles 8 150
The Innovation Manual Integrated Strategies and Practical Toold for Bringing Value Innovation to the Market (Hardcover): D....

The Innovation Manual Integrated Strategies and Practical Toold for Bringing Value Innovation to the Market (Hardcover)

D. Midgley

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Loot Price R815 Discovery Miles 8 150 | Repayment Terms: R76 pm x 12*

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The "Innovation Manual" provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:

- Creating advantage in the minds of many

- Chartering innovation within the organization

- Preparing, developing and supporting the right team

- Placing customers at the centre of innovation

- Changing the organization to deliver the innovation

- Motivating the right partners and sharing the returns

- Building momentum in the market

Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: February 2009
First published: April 2009
Authors: D. Midgley
Dimensions: 244 x 170 x 19mm (L x W x T)
Format: Hardcover
Pages: 330
ISBN-13: 978-0-470-72453-8
Categories: Books > Business & Economics > Business & management > Business strategy
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LSN: 0-470-72453-6
Barcode: 9780470724538

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