The "Innovation Manual" provides a solution to the problems faced
by those at the forefront of innovation. It takes you through the
seven topics that have the highest impact on the success of value
innovation, be this innovation a new product, a new service or a
new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Each topic is linked to an organized toolkit that allows
managers to apply this knowledge immediately. The tools sit within
an overall framework to show how they build on and reinforce one
another. Along with this, the book guides busy managers on applying
the tools properly, detailing the relevance of each for specific
industries, and how to customize them when necessary.
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