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D&AD 50 (English, French, German, Paperback, Multilingual edition)
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D&AD 50 (English, French, German, Paperback, Multilingual edition)
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Celebrating 50 years of outstanding creativity in design and art
directionThe annual D&AD Awards honor outstanding creativity,
originality, technical excellence, and innovation in design and
advertising. Every year, thousands of entrants submit a host of
crazy, beautiful, thought-provoking, sublime and, occasionally,
winning entries. Panels of rigorous judges debate, sometimes for
days on end, to decide on the best work, which all appears in the
annual book; the best of the best get nominations, favorites
receive a Yellow Pencil, and sometimes but not always, there is an
entry that is so incredible that it receives the highest accolade:
a Black Pencil.
For this special anniversary volume, each of the last 50 years is
represented by a D&AD president, board member, or
judge--including Terence Conran (1966), David Abbott (1975), Lord
Snowdon (1980), Tim Delaney (1992), and Paul Brazier (2009)--who
shares his or her favorites from the year. Interviews and essays
from luminaries such as Neville Brody complete the picture. Often
it is the pencil-winners that have been selected, though
occasionally it is an outsider or even an entry not even featured
in the annual. That each year's selections are chosen by one
individual makes this 50th anniversary book unique; you may agree,
you might be surprised, or perhaps you'll simply marvel at how
trends have changed.
The highlights of the last 50 years are interspersed with stories,
biographies and statistics documenting the history of D&AD and
the development of the industry, through the experiences of
creative individuals who have been most involved with its
evolution. From the birth of TV advertising in the sixties to the
digital revolution of the 2000s, D&AD has lived through it all
and helped to shape what it is today. This is the chance to explore
the best from the world of creative communications over the past
five decades.
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