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The Social CEO - How Social Media Can Make You A Stronger Leader (Hardcover)
Loot Price: R518
Discovery Miles 5 180
You Save: R100
(16%)
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The Social CEO - How Social Media Can Make You A Stronger Leader (Hardcover)
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List price R618
Loot Price R518
Discovery Miles 5 180
You Save R100 (16%)
Expected to ship within 12 - 17 working days
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There remains a huge gulf in understanding by many leaders of what some
are calling the Social Age – huge changes going on in society, enabling
anyone with a smartphone to sign up to a social network and comment on
anything and everything. Despite this revolution, which has been
embraced by the masses, it is the people at the top of organizations
who have been slowest to understand and adapt to it.
While business leaders may feel that it's enough to hire social media
managers and amend their marketing strategies, Damian Corbet shows why
organizations need to do more to succeed in the Social Age – why CEOs
need to 'get social' to survive.
The Social CEO sets out to educate and inspire senior leaders to
embrace the Social Age, teaching them the hows and whys of utilising
social media in order to make them stronger leaders. Social CEOs can
effectively encourage engagement from their employees as well as other
stakeholders and customers; they're better able to communicate their
organization's objectives and values, gauge the climate in which they
operate and improve their brand image.
Offering invaluable contributions from industry-recognised experts in
social business, The Social CEO explores the many aspects of leading in
the Social Age, such as storytelling, personal branding, managing risk
and public relations. With chapters also written by practising 'social
CEOs' working across a variety of sectors, from healthcare to sport,
the book provides a wealth of insight into how social media can be used
to gain a competitive advantage.
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