The missing manual on how to apply Lean Startup to build products
that customers love The Lean Product Playbook is a practical guide
to building products that customers love. Whether you work at a
startup or a large, established company, we all know that building
great products is hard. Most new products fail. This book helps
improve your chances of building successful products through clear,
step-by-step guidance and advice. The Lean Startup movement has
contributed new and valuable ideas about product development and
has generated lots of excitement. However, many companies have yet
to successfully adopt Lean thinking. Despite their enthusiasm and
familiarity with the high-level concepts, many teams run into
challenges trying to adopt Lean because they feel like they lack
specific guidance on what exactly they should be doing. If you are
interested in Lean Startup principles and want to apply them to
develop winning products, this book is for you. This book describes
the Lean Product Process: a repeatable, easy-to-follow methodology
for iterating your way to product-market fit. It walks you through
how to: * Determine your target customers * Identify underserved
customer needs * Create a winning product strategy * Decide on your
Minimum Viable Product (MVP) * Design your MVP prototype * Test
your MVP with customers * Iterate rapidly to achieve product-market
fit This book was written by entrepreneur and Lean product expert
Dan Olsen whose experience spans product management, UX design,
coding, analytics, and marketing across a variety of products. As a
hands-on consultant, he refined and applied the advice in this book
as he helped many companies improve their product process and build
great products. His clients include Facebook, Box, Hightail,
Epocrates, and Medallia. Entrepreneurs, executives, product
managers, designers, developers, marketers, analysts and anyone who
is passionate about building great products will find The Lean
Product Playbook an indispensable, hands-on resource.
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