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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Researching Craft Beer - Understanding Production, Community and Culture in an Evolving Sector (Hardcover)
Loot Price: R2,466
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Researching Craft Beer - Understanding Production, Community and Culture in an Evolving Sector (Hardcover)
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Decades of stagnating demand for beer and the emergence of global
brewing conglomerates had seen many of Britain's longstanding
breweries disappear and a decline in the diversity of beer styles
on offer. However, following similar developments in the USA and
Australia, the emergence of new craft breweries in the UK,
producing small batch beers in an ever-increasing range of styles
has re-vitalised the industry. Supporting employment both within
brewing and hospitality while contributing to the cultural and
economic fabric of society, the emergence of this craft beer
revolution deserves greater scholarly attention than it has
received to date. Researching Craft Beer enhances theoretical and
practical understandings of craft beer both within the UK and
beyond. This edited collection is interdisciplinary in nature and
will appeal to a wide range of scholars, practitioners, and
enthusiasts of craft beer. Chapters authored from a range of
business, sociology and law perspectives examine the production,
sale, values, serving and cultural significance of craft beer. The
volume offers insights for aspiring and present owners of
breweries, those looking to open a craft beer bar as well as other
beer researchers the volume offers a prescient assessment of
historic, present, and likely future developments within the
sector.
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