This book provides a comprehensive and integrated approach to
management strategy that is based on economics. A basic
introductory strategy text that integrates economic analysis with
management strategy, it takes into account global competition and
high-tech (Internet) developments, and recognizes that companies
today can no longer expect to sustain competitive advantage but
must rely on innovation (of products, processes, and transactions).
Although many of the principles are illustrated with numerical
examples, the text does not require a background course in
economics or mathematics, and does not contain technical graphs or
equations. Thus, the book is suitable for undergraduate managerial
economics and strategy courses, as well as for introductory MBA
courses in business strategy and as a companion to case studies.
General
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