What kind of soil is your business planted in? Is it the unyielding
soil of rigid and narrow thinking? Or is it the rocky ground of
false starts and empty promises?
In today's fast-paced world, amid numerous competitors, leaders
must know how to situate their organizations in environments that
facilitate strategy, profitability, and ongoing success. They must
recognize what it takes to have the Rich Soil
necessary for their companies to thrive. Using a fictional story
about a coffee house and its owner and incorporating Jesus's
parable of the sower, Daniel Martin introduces eight valuable
leadership principles, known by the acronym RICH
SOIL. As the story unfolds, these principles are highlighted and
clarified for learning and application.
This accessible resource is an excellent addition to the
library of any manager, CEO, or executive director. Leaders of all
kinds will be refreshed, encouraged, and challenged by the insights
found here.
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