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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies (Hardcover)
Loot Price: R3,713
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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies (Hardcover)
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With entries detailing key concepts, persons, and approaches, The
Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
provides definitive coverage of a field that has grown dramatically
in scope and popularity around the world over the last two decades.
* Includes over 200 A-Z entries varying in length from 500 to 5,000
words, with a list of suggested readings for each entry and
cross-references, as well as a lexicon by category, and a timeline
* Brings together the latest research and theories in the field
from international contributors across a range of disciplines, from
sociology, cultural studies, and advertising to anthropology,
business, and consumer behavior * Available online with interactive
cross-referencing links and powerful searching capabilities within
the work and across Wiley s comprehensive online reference
collection or as a single volume in print
www.consumptionandconsumerstudies.com
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