Advertising (Paperback, 4th edition)

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

General

Imprint:	Financial Times Prentice Hall
Country of origin:	United Kingdom
Series:	Frameworks Series
Release date:	February 2000
Authors:	Frank Jefkins • Daniel Yadin
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Paperback
Pages:	394
Edition:	4th edition
ISBN-13:	978-0-273-63435-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	0-273-63435-6
Barcode:	9780273634355

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