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Dark Angels On Writing (Paperback)
Loot Price: R226
Discovery Miles 2 260
You Save: R78
(26%)
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Dark Angels On Writing (Paperback)
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List price R304
Loot Price R226
Discovery Miles 2 260
You Save R78 (26%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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If you read only one book on business writing, make it this one.
Chapters by the twelve partners of the Dark Angels Collective set
out a comprehensive approach to writing more effectively for
business. For nearly twenty years the Dark Angels programme has
been championing the cause of more human, more emotive writing in
the business world - because it's this kind of writing that works,
in branding, in copywriting, in writing for design, in annual
reports, in all genres and all sectors. The Dark Angels approach is
to draw on techniques from fiction, poetry and memoir to tell
better stories - stories that connect with readers across all
commercial media. The results, endorsed here by many of the most
respected writers in the field, are gathered in this book as an
indispensable source of inspiration and practical advice. It's the
book that sets the new benchmark for professional writers.
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