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Irrational Persistence - Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (Hardcover)
Loot Price: R443
Discovery Miles 4 430
You Save: R131
(23%)
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Irrational Persistence - Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (Hardcover)
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List price R574
Loot Price R443
Discovery Miles 4 430
You Save R131 (23%)
Expected to ship within 12 - 17 working days
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A modern-day Detroit success story that fuels the entrepreneurial
fire Irrational Persistence tells the story of Garden Fresh
Gourmet, and how two entrepreneurs turned a million-dollar debt to
a 100-million-dollar annual revenue. Woody Allen famously said that
80 percent of success is just showing up; but any entrepreneur can
tell you that it's the other 20 percent that's key. The founders of
Garden Fresh took that old saying to heart, building so many
strategic advantages into their products and business that their
'sales' team didn't have to do any selling they simply had to show
up. In this book, you'll find out what kind of legwork goes into
building a mega-success product, and the strategies, methods, and
just plain stubbornness that helped two guys from Detroit build a
market leader. Garden Fresh Gourmet is now the number-one fresh
salsa in the US, shipping over a million units every week to
Costco, Walmart, Whole Foods, and other national chains and it all
began with two middle-aged guys with negative funds and plenty of
ideas. This book shares their journey, insight, and passion to help
you build a better business and take it to the top. * Learn how two
entrepreneurs went from major debt to major revenue * Discover the
key characteristics of a product that sells itself * Consider why
selling out might not be the ultimate goal * Track a journey of
'irrational persistence' from rags to riches Garden Fresh Gourmet
is an inspiration beyond the journey the way you run things at the
top matters, too. Irrational Persistence shows you how to make the
tough decisions, live with the sacrifices, and prioritize your
values as you build your brand and just keep on going.
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