A 'new alliance' is being forged between designers and commercial
property developers, who are championing progressive design, in
projects as diverse as apartment blocks, houses, hotels and
offices. While some architects are taking a proactive role in
development, others are cutting out a new position for themselves
as designer-developers. This is all happening at a time that
property developers are starting to recognise the added value that
an architect can bring to a scheme. By taking a truly international
look at the projects architects and developers are achieving
together, this issue explores the economic and demographic
opportunities that are now driving architect-developer alliance in
cities as diverse as Amsterdam, Hong Kong, London, Malmo,
Melbourne, Montreal, New York, Phoenix and Tokyo. As architects and
property developers break boundaries together, they are also
beginning to transcend an established pattern of notorious and
longstanding ill will. Could this herald a new age of economic
saviness in architecture and an appreciation of design input in
development?
'Property development has to be market driven and certainly not
product driven. The architect can creatively add great value to the
developers' commercial objectives by design - in doing so he can
achieve his architectural agenda at the same time.' Kenneth
Yeang.
'There is a new generation of developers that is becoming
enlightened to the cultural value of design excellence, and a new
generation architects that is becoming enlightened to the cultural
value of fiscal risk, reward, and responsibility. Thank goodness
the old guard is dying of obsolescence. Our cities will revel for
the evolution.' GreggPasquarelli, ShoP/Sharples Holden
Pasquarelli
'I don't know when "architecture" fell out of the discussion.
Maybe in the haste to make money, or when short-term thinking
replaced long-term thinking. The real question is: Why would
architecture not make profit? I think we have proven the opposite.'
Winka Dubbledam
BUILD
Winka Dubbeldam and Archi-Tectonics
Michael Graves & Associates
Jones Studio, Inc
Kenneth Yeang
Richard Meier Architects
Bob Nation
ShoP/ Sharples Holden Pasquarelli
Robert AM Stern Architects
Cary Tamarkin
Kerstin Thompson Architects
Practice Profile - estudio Teddy Cruz
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