Books > Business & Economics > Business & management > Business strategy
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Business Planning for New Ventures - A guide for start-ups and new innovations (Hardcover)
Loot Price: R4,735
Discovery Miles 47 350
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Business Planning for New Ventures - A guide for start-ups and new innovations (Hardcover)
Expected to ship within 12 - 17 working days
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Starting a new business takes a lot of energy and organization. The
failure rate is alarmingly high and the task can look herculean at
the outset. This new textbook provides a simple guide to help plan
a successful new business, taking entrepreneurs and students
through the steps required to avoid pitfalls and get a business
going. Unlike most entrepreneurship textbooks, the author avoids
dwelling on theories in favour of providing effective and practical
guidance on how to start and manage a profitable business, with a
focus on new ventures operating in high-growth, innovative sectors.
Written by an expert with experience in academia and business
consulting, this concise textbook will be valuable reading for
students of entrepreneurship, new ventures and small business. The
practical focus of the book means that it will be useful both for
students in the classroom and for entrepreneurs wanting to start a
new business.
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