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International Strategy - Context, Concepts and Implications (Paperback, New)
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International Strategy - Context, Concepts and Implications (Paperback, New)
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THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT
COMPETE INTERNATIONALLY Drawing on the course material developed at
the Harvard Business School and Yale School of Management by David
Collis, International Strategy provides theoretical insight and
pragmatic tools that address the decisions facing senior managers
in multinational corporations. International Strategy explores the
critical differences between domestic and international
competition: the heterogeneity of markets in which companies are
involved; the volatility of economic conditions that firms face;
and the increased scale of activities fostered by global
participation. The text examines how these phenomena create
tensions and tradeoffs for executives concerning which product to
offer around the world, which countries to compete in, where to
locate various activities, and how to organize the firm worldwide.
Making those choices in an integrated fashion, it is explained,
requires pursuit of a coherent strategy that builds an
international advantage. Filled with illustrative examples from a
wide range of international companies, International Strategy,
offers an accessible guide to help managers navigate the myriad
decisions they must make in order to create value from their
foreign operations and outperform competitors in an increasingly
integrated world.
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