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International Strategy - Context, Concepts and Implications (Paperback, New) Loot Price: R1,152
Discovery Miles 11 520
International Strategy - Context, Concepts and Implications (Paperback, New): D. Collis

International Strategy - Context, Concepts and Implications (Paperback, New)

D. Collis

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Loot Price R1,152 Discovery Miles 11 520 | Repayment Terms: R108 pm x 12*

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THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

General

Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Country of origin: United Kingdom
Release date: August 2014
First published: September 2014
Authors: D. Collis
Dimensions: 244 x 191 x 22mm (L x W x T)
Format: Paperback
Pages: 390
Edition: New
ISBN-13: 978-1-4051-3968-7
Categories: Books > Business & Economics > Business & management > International business
LSN: 1-4051-3968-4
Barcode: 9781405139687

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