This is one of the first texts on the market to provide a
foundation for covering the important subject of electronic
commerce within college and university economics curricula.
Applying basic principles of economics, the book surveys the
various ways that economics can be applied to the area of
electronic commerce and how the e-commerce revolution affects the
economy. It features full coverage of the implications of
electronic commerce within the various areas of the discipline;
balanced examinations of how basic economic principles continue to
apply to the electronic marketplace and of how features of certain
products sold in this marketplace have required rethinking some of
those principles; and numerous current-interest features
underscoring the real-world relevance of the study of e-commerce
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