0
Your cart

Your cart is empty

Books > Professional & Technical > Agriculture & farming

Buy Now

J. C. Penney - The Man, the Store, and American Agriculture (Hardcover) Loot Price: R1,026
Discovery Miles 10 260
J. C. Penney - The Man, the Store, and American Agriculture (Hardcover): David Delbert Kruger

J. C. Penney - The Man, the Store, and American Agriculture (Hardcover)

David Delbert Kruger

 (sign in to rate)
Loot Price R1,026 Discovery Miles 10 260 | Repayment Terms: R96 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder's interests in agriculture, retail business, religion, and philanthropy. This book - at once a biography of Missouri farm boy-turned-business icon James Cash Penney and the story of the company he started in 1902 - brings to light the little-known agrarian roots of an American department store chain. David Delbert Kruger explores how the company, its stores, and their famous founder shaped rural America throughout the twentieth century. ""Most of our stores,"" Penney explained in 1931, ""are located in agricultural regions where the tide of merchandising rises and falls with the prosperity of the farmers."" Despite the growth of cities in the early twentieth century, Penney maintained his stores' commitment to serving the needs of farmers and small-town folk. Tracing this dedication to Penney's rural upbringing, Kruger describes how, from one store in the sheep-ranching and mining town of Kemmerer, Wyoming, J. C. Penney Co. became a familiar chain on Main Street, USA, purveying value, providing good jobs, and marking rites of passage in many an American childhood. Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chain's corporate structure, Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution - and on its founder's unique brand of American capitalism.

General

Imprint: University of Oklahoma Press
Country of origin: United States
Release date: May 2017
Authors: David Delbert Kruger
Dimensions: 229 x 152 x 29mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 360
ISBN-13: 978-0-8061-5716-0
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Professional & Technical > Agriculture & farming > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Biography > General
LSN: 0-8061-5716-X
Barcode: 9780806157160

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners