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Second Shift: The Inside Story of the Keep GM Movement (Hardcover)
Loot Price: R533
Discovery Miles 5 330
You Save: R197
(27%)
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Second Shift: The Inside Story of the Keep GM Movement (Hardcover)
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List price R730
Loot Price R533
Discovery Miles 5 330
You Save R197 (27%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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A prescriptive guide to business, community, and government
cooperation based on the successful "Keep General Motors" campaign
In 1997, General Motors prepared to pull out of Lansing, MI, the
home of Oldsmobile for nearly 100 years. In response, an unlikely
team of government, business, labor, education, and community
leaders joined together to convince the company to stay and invest
over a billion dollars instead. The "Keep GM" campaign's wild
success showed how a collaborative approach to solving complex
problems could turn a crisis into a mutually beneficial opportunity
for an entire region. Written by Lansing's mayor at the time, David
Hollister, and based on the documentary feature, Second Shift tells
the inside story of the campaign and details how you can implement
the "Second Shift model" to bring competing community, business,
and policy leader interests together to achieve a common goal.
Hollister provides you with takeaways, metrics, and lessons, along
with guidelines and a blueprint for implementation, from this
successful model, and looks at case studies of other industries and
regions that have used similar approaches to keep businesses
running and communities vibrant.
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