Here is an exclusive look at one of the world's most successful
and controversial companies, and the mysterious family behind
it.
BMW is arguably the most admired carmaker in the world. It's
financial performance is the envy of its competitors, and BMW
products inspire near-fanatical loyalty. While many carmakers
struggle with falling sales, profits, and market share, demand for
BMWs continues to grow, frequently outpacing production.
Now, David Kiley, Detroit bureau chief at USA Today and author
of "Getting the Bugs Out," which covered Volkswagen's demise and
rebirth, goes inside the fabled German automaker to see how it does
what it does so well. With unprecedented access to BMW executives,
Kiley goes behind the walls of BMW's famed "Four Cylinders"
headquarters in Munich at a time when the company is in its most
aggressive, and some say riskiest, expansion in its history, and
when some of the company's new products, like the 7 Series sedan
and Z4 roadster, are for the first time drawing as many barbs from
critics as bouquets.
Kiley covers intimate details of the boardroom drama surrounding
the company's nearly disastrous acquisition and subsequent sale of
the British Rover Group and its expansion into selling MINI and
Rolls Royce cars.
Besides being a world-class carmaker, BMW is also considered one
of the smartest consumer marketing companies and Kiley explores the
extraordinary value and management of the BMW brand mystique. He
also takes a revealing look at the mysterious and ultra-private
Quandt family of Bad Homburg Germany, which owns a controlling
stake in BMW: Johanna and Susanne Quandt, two of the wealthiest
women in Europe, and Stefan Quandt, one of the wealthiest bachelors
on the continent.
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