Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The New Rules of Marketing and PR: How to Use Cont ent Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback, 7th Edition)
Loot Price: R433
Discovery Miles 4 330
You Save: R154
(26%)
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The New Rules of Marketing and PR: How to Use Cont ent Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback, 7th Edition)
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List price R587
Loot Price R433
Discovery Miles 4 330
You Save R154 (26%)
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The seventh edition of the pioneering guide to generating attention
for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a
day-to-day basis. As the ways we communicate continue to evolve,
keeping pace with the latest trends in social media, the newest
online videos, the latest mobile apps, and all the other high-tech
influences can seem an almost impossible task. How can you keep
your product or service from getting lost in the digital clutter?
The seventh edition of The New Rules of Marketing and PR provides
everything you need to speak directly to your audience, make a
strong personal connection, and generate the best kind of attention
for your business. An international bestseller with more than
400,000 copies sold in twenty-nine languages, this revolutionary
guide gives you a proven, step-by-step plan for leveraging the
power of technology to get your message seen and heard by the right
people at the right time. You will learn the latest approaches for
highly effective public relations, marketing, and customer
communications--all at a fraction of the cost of traditional
advertising! The latest edition of The New Rules of Marketing &
PR has been completely revised and updated to present more
innovative methods and cutting-edge strategies than ever. The new
content shows you how to harness AI and machine learning to
automate routine tasks so you can focus on marketing and PR
strategy. Your life is already AI-assisted. Your marketing should
be too! Still the definitive guide on the future of marketing, this
must-have resource will help you: Incorporate the new rules that
will keep you ahead of the digital marketing curve Make your
marketing and public relations real-time by incorporating
techniques like newsjacking to generate instant attention when your
audience is eager to hear from you Use web-based communication
technologies to their fullest potential Gain valuable insights
through compelling case studies and real-world examples Take
advantage of marketing opportunities on platforms like Facebook
Live and Snapchat The seventh edition of The New Rules of Marketing
and PR: How to Use Content Marketing, Podcasting, Social Media, AI,
Live Video, and Newsjacking to Reach Buyers Directly is the ideal
resource for entrepreneurs, business owners, marketers, PR
professionals, and managers in organizations of all types and
sizes.
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