The boss asks, "Can you write a speech?" She wants you to say
yes. You want to say yes. But the truth is, you're not sure.
That's when you turn to "10 Steps to Vital Speechwriting," the
pithy, wise, realistic and readable guide to speechwriting. It's
written by speechwriting guru Fletcher Dean, and published by the
prestigious monthly magazine "Vital Speeches of the Day."
10 Steps to Vital Speechwriting is a brisk guide through the
skills that make speechwriting such a valued and lucrative
communication specialty. It teaches readers how to analyze
audiences, target them with your message, interview the speaker and
research the speech, form your material into a compelling story,
give it structure, write it with style, create visual aids and
coach your speaker through the delivery process.
This manual contains insider tips, checklists and
counterintuitive but important truths. And every lesson in this
book is illuminated by an inspiring and helpful example from
speeches by presidents and prime ministers, CEOs and military
generals, political provocateurs and church leaders.
Readers of this manual will not only be able to respond to their
worried boss in the affirmative, they'll be raring to go.
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