Since the mass production of Henry Ford's Model T, car enthusiasts
have been redesigning, rebuilding, and reengineering their vehicles
for increased speed and technical efficiency. They purchase
aftermarket parts, reconstruct engines, and enhance body designs,
all in an effort to personalize and improve their vehicles. Why do
these car enthusiasts modify their cars and where do they get their
aftermarket parts? Here, David N. Lucsko provides the first
scholarly history of America's hot rod business.
Lucsko examines the evolution of performance tuning through the
lens of the $34-billion speed equipment industry that supports it.
As early as 1910, dozens of small shops across the United States
designed, manufactured, and sold add-on parts to consumers eager to
employ new technologies as they tinkered with their cars. Operating
for much of the twentieth century in the shadow of the Big Three
automobile manufacturers -- General Motors, Ford, and Chrysler --
these businesses grew at an impressive rate, supplying young and
old hot rodders with thousands of performance-boosting gadgets.
Lucsko offers a rich and heretofore untold account of the
culture and technology of the high-performance automotive
aftermarket in the United States, offering a fresh perspective on
the history of the automobile in America.
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