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The Revenge of Analog - Real Things and Why They Matter (Hardcover)
Loot Price: R489
Discovery Miles 4 890
You Save: R127
(21%)
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The Revenge of Analog - Real Things and Why They Matter (Hardcover)
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List price R616
Loot Price R489
Discovery Miles 4 890
You Save R127 (21%)
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The more advanced our digital technologies, the more we come to
realize that reality rules. David Sax reassures us surviving
members of team human that material existence is alive and well,
and makes a compelling case for the reclamation of terra firma and
all that comes with it." - Douglas Rushkoff, author of Throwing
Rocks at the Google Bus A funny thing happened on the way to the
digital utopia. We've begun to fall back in love with the very
analog goods and ideas the tech gurus insisted that we no longer
needed. Businesses that once looked outdated, from film photography
to brick-and-mortar retail, are now springing with new life.
Notebooks, records, and stationery have become cool again. Behold
the Revenge of Analog.David Sax has uncovered story after story of
entrepreneurs, small business owners, and even big corporations
who've found a market selling not apps or virtual solutions but
real, tangible things. As e-books are supposedly remaking reading,
independent bookstores have sprouted up across the country. As
music allegedly migrates to the cloud, vinyl record sales have
grown more than ten times over the past decade. Even the offices of
tech giants like Google and Facebook increasingly rely on pen and
paper to drive their brightest ideas.Sax's work reveals a deep
truth about how humans shop, interact, and even think. Blending
psychology and observant wit with first-rate reportage, Sax shows
the limited appeal of the purely digital life- and the robust
future of the real world outside it.
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