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Strategic Sport Marketing (Paperback, 4th edition)
Loot Price: R465
Discovery Miles 4 650
You Save: R120
(21%)
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Strategic Sport Marketing (Paperback, 4th edition)
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List price R585
Loot Price R465
Discovery Miles 4 650
You Save R120 (21%)
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Sport now has to compete for the consumer dollar with a vast array
of leisure activities online as well as offline. Successful sport
marketing is the result of carefully structured planning,
creativity and perseverance.Integrating the unique characteristics
of sport with traditional marketing theory, Strategic Sport
Marketing presents a framework of strategic decision-making. The
authors outline the diverse markets for sport: participants,
sponsors, spectators and fans. International case studies and
'sportviews' selected from a wide range of sports and media
illustrate the unique features of sport marketing.Strategic Sport
Marketing is a practical tool and theoretical guide to sport
marketing internationally. The fourth edition of this widely used
text is fully revised and updated. It includes new material on
sports promotion, customer service and social media, as well as new
case studies.'A sport marketing text at the undergraduate level
needs to engage both student and teacher...I believe Strategic
Sport Marketing does this rather well.' - Sport Management
Review'...a comprehensive illustration of the integration of sport
marketing theory with sport marketing practice.' - Journal of Sport
Management
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