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Publicity & Media Relations Checklists (Paperback, Ed)
Loot Price: R358
Discovery Miles 3 580
You Save: R88
(20%)
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Publicity & Media Relations Checklists (Paperback, Ed)
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List price R446
Loot Price R358
Discovery Miles 3 580
You Save R88 (20%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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This concise, easy-to-use compendium of publicity and media
relations checklists is an essential tool for newcomers and
veterans alike. Every major aspect of the field is covered in a
user-friendly format that will be as useful for your first media
contact as for your thousandth. From getting started, to creating
materials, to withstanding public and legal scrutiny, the
checklists put all the tools you'll need right at your fingertips.
Checklists are cross referenced so you can be sure you're covering
all the bases, from the first step to the final step. An invaluable
reference and guide for every publicity, public relations, and
media professionals, this is a book to buy in twos: one to keep at
hand for quick reference, and one to take apart, photocopy, make
notes, and use with every publicity effort you launch. About the
Author David R. Yale is a publicity and media relations
professional who has taught more than 200 courses and seminars on
promotion and publicity. His clients have included AT&T, Chase
Manhattan Bank, and Canon Computers. Yale is currently Marketing
and Creative Director for a large direct marketer of computers,
software, and peripherals. ""Publicity & Media Relations
Checklists" leads the reader through the crucial process of
publicity planning and prioritizing before making contact with the
media and provides well-developed checklists to help the reader
implement and track . . . an effective publicity program. This book
represents an innovative way to methodically garner local or
national publicity. It is an excellent resource." -- Marcia Layton
Layton & Co. Business Plan Writing ""Publicity & Media
Relations Checklists"' interactive approach takes the misery out of
learning the essentials of PR. What a valuable tool " -- Brenda
Christensen PR Director Elan Software
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