Create products and services your consumers can't pass up--without
the high cost of development
"Success is all about connections."
Debra Kaye explodes conventional thinking about innovation and
provides an approach that anyone or any business can use to expose
the crucial links among observations, experiences, facts, and
feelings that on the surface do not seem related--but are--to
uncover fresh, brilliant insights. In "Red Thread Thinking," Kaye
shows you how to weave originality from disparate information and
turn it into a product or service that can shake up the
marketplace--and your business.
What sets "Red Thread Thinking" apart from other books is that
it reveals exactly how to identify and understand hidden cultural
codes and shifts in consumer perceptions that speak to emerging and
existing markets and, as a result, catapult fresh products to
iconic status.
A mold-breaking system, "Red Thread Thinking" sharpens your
innovation skills and can assist in problem solving, whether
preparing a talk, pitching a project to your colleagues and boss,
managing staff in a more productive way, or taking business to a
new level. Learn the ways of "Red Thread Thinking"
Red Thread One: "Innovation--It's All in Your Head"--We can fire
up our brains to become better at observing and interpreting what
we see around us
Red Thread Two: "Everything Old is New"--Take a fresh look at
the past to gain remarkable advantage
Red Thread Three: "People: The Strangest Animals in the
Zoo"--Know what makes your market tick, and you'll know what makes
them spend
Red Thread Four: "What You See Is What You Get"--Learn how to
create an entirely new and accessible "language" to make your
product stand out and be universally understood
Red Thread Five: "The Force of Passion"--Persevere, review, and
refine your ideas without compromising your integrity or core
beliefs.
"Red Thread Thinking" teaches you to activate your own knowledge
and resources to make better connections, have more and superior
insights, and apply history as a valuable source for future-leaning
innovation.
Praise for "Red Thread Thinking"
""Red Thread Thinking weaves a marvelous tapestry of insight and
wisdom. A must read for entrepreneurs hoping to take their ideas
from fuzzy to firm."" -- Susan Cain, New York Times bestselling
author of Quiet: The Power of Introverts in a World That Can't Stop
Talking
""Red Thread Thinking provides a deliberate system to create a
'revolution in your mind'--the first order of business for any
innovator who wants to shift the consumer landscape and offer value
and usefulness to customers. The book is filled with practical
information that will help you expand your thinking."" -- Jay
Walker, Chairman, Walker Digital; founder of Priceline.com
""A fascinating read that should hearten anyone who wants to
apply proven strategies to the act of collecting and connecting
dots that exist for us all--if only we'd stop and notice."" --
Danny Meyer, New York Times bestselling author of Setting the
Table: The Transforming Power of Hospitality in Business
""In Red Thread Thinking, Debra Kaye offers a framework for
innovation that embraces--indeed harnesses--the power of
serendipity, free association, and our mind's elastic ability to
see what's new in the familiar."" -- Jean-Marie Dru, Chairman,
TBWA\Worldwide
""Debra Kaye has created an approach to innovation that combines
simple, pragmatic steps on the journey of innovation to benefit any
serious entrepreneur or manager who believes innovation is central
to business and that it is not the mysterious privilege of a few.""
-- Thomas Pinnau, Chief Executive Officer, Knowledge Universe
Work-Life Solutions
""Red Thread Thinking offers a compelling framework for the
modern-day innovator--one who wants to operate with a big consumer
knowledge but with or without a sizeable infrastructure and
budget."" -- Jed C. Scala, Vice President and General Manager,
Credit Card Products, American Express