The Routledge Handbook of Political Management is a comprehensive
overview of the field of applied politics, encompassing political
consulting, campaigns and elections, lobbying and advocacy, grass
roots politics, fundraising, media and political communications,
the role of the parties, political leadership, and the ethical
dimensions of public life. While most chapters focus on American
politics and campaigns, there are also contributions on election
campaigns in Europe, the Middle East, Russia, Australia, East Asia,
and Latin America. In addition to a thorough treatment of campaign
and elections, the authors discuss modern techniques, problems, and
issues of advocacy, lobbying, and political persuasion, with a
special emphasis throughout the volume on technology, the Internet,
and online communications as political tools. Grounded in the
disciplines of political science, political communications, and
political marketing, the Routledge Handbook of Political Management
explores the linkages between applied politics and social science
theory. Leading American and international scholars and
practitioners provide an exhaustive and up-to-date treatment of the
state of this emerging field. This publication is a major resource
for advanced undergraduates, graduate students, and scholars of
campaigns, elections, advocacy, and applied politics, as well as
for political management professionals.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Release date: |
September 2012 |
| First published: |
2009 |
| Authors: |
Dennis W. Johnson
|
| Dimensions: |
254 x 178 x 36mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
656 |
| ISBN-13: |
978-0-415-52294-6 |
| Categories: |
Books >
Social sciences >
Politics & government >
General
|
| LSN: |
0-415-52294-3 |
| Barcode: |
9780415522946 |
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