Sustainable Marketing - Pearson New International Edition (Paperback, Pearson New International Edition)

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Diane Martin • John Schouten
Dimensions:	279 x 218 x 13mm (L x W x T)
Format:	Paperback
Pages:	247
Edition:	Pearson New International Edition
ISBN-13:	978-1-292-04089-9
Categories:	Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Earth & environment > The environment > Applied ecology > General
LSN:	1-292-04089-0
Barcode:	9781292040899

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