Diesel was one of the first fashion labels to break the classic
rules of advertising and market itself with irony and humor. Its
longtime slogan "For Successful Living" defined Diesel's insouciant
image as well as its ads, which parody conventional commercial
messages. Published on the occasion of Diesel's thirtieth
anniversary, this lavishly produced volume features the iconic
photography and ads from this forward-thinking company, created by
groundbreaking photographers such as Terry Richardson, David La
Chapelle, and Ellen Von Unwerth, among others. Also included is a
DVD containing television commercials and other innovative video
materials from Diesel's advertising archive.
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