0
Your cart

Your cart is empty

Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

Buy Now

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover) Loot Price: R315
Discovery Miles 3 150
You Save: R306 (49%)
The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover): Donald D. Hoffman

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)

Donald D. Hoffman

 (1 rating, sign in to rate)
List price R621 Loot Price R315 Discovery Miles 3 150 You Save R306 (49%)

Bookmark and Share

Expected to ship within 7 - 12 working days

A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Review This Product

No reviews yet - be the first to create one!

Partners