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The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)
Loot Price: R465
Discovery Miles 4 650
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The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)
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List price R697
Loot Price R465
Discovery Miles 4 650
You Save R232 (33%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019 A
groundbreaking examination of human perception, reality and the
evolutionary schism between the two Do we see the world as it truly
is? In The Case Against Reality, pioneering cognitive scientist
Donald Hoffman says no? we see what we need in order to survive.
Our visual perceptions are not a window onto reality, Hoffman shows
us, but instead are interfaces constructed by natural selection.
The objects we see around us are not unlike the file icons on our
computer desktops: while shaped like a small folder on our screens,
the files themselves are made of a series of ones and zeros - too
complex for most of us to understand. In a similar way, Hoffman
argues, evolution has shaped our perceptions into simplistic
illusions to help us navigate the world around us. Yet now these
illusions can be manipulated by advertising and design. Drawing on
thirty years of Hoffman's own influential research, as well as
evolutionary biology, game theory, neuroscience, and philosophy,
The Case Against Reality makes the mind-bending yet utterly
convincing case that the world is nothing like what we see through
our eyes.
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