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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

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The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover) Loot Price: R465
Discovery Miles 4 650
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The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover): Donald D. Hoffman

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)

Donald D. Hoffman

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List price R697 Loot Price R465 Discovery Miles 4 650 You Save R232 (33%)

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SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019 A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

General

Imprint: Allen Lane
Country of origin: United Kingdom
Release date: August 2019
Authors: Donald D. Hoffman
Dimensions: 234 x 153 x 32mm (L x W x T)
Format: Hardcover
Pages: 272
ISBN-13: 978-0-241-26262-7
Categories: Books > Humanities > Philosophy > Topics in philosophy > Philosophy of mind
Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory
Books > Social sciences > Psychology > Cognition & cognitive psychology > Perception
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Evolution
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
Books > Philosophy > Topics in philosophy > Philosophy of mind
LSN: 0-241-26262-3
Barcode: 9780241262627

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