Outsmart your competitors, leap to the head of the pack, and become
an alpha dog!How does an average company distinguish itself in the
marketplace, generate higher sales than its competitors, and earn
the lasting loyalty of customers and employees? Alpha Dogs tells
the inspiring stories of savvy entrepreneurs who discovered the
perfect formula and rose to the top. In her personal and probing
style, Donna Fenn, a twenty-year veteran of Inc. magazine,
introduces eight men and women who share their hard-earned insights
and practical tips--from Chris Zane, whose retail bike shop has
perfected the art of customer service, to Deb Weidenhamer, who
transformed a sleepy auction house with her innovative use of
technology. Alpha Dogs is a practical guidebook for every current
and aspiring self-starter who wants to stand out and succeed.
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