This volume provides a comprehensive look at the future of new
media into the twenty-first century. Demographic, sociographic,
technological, and media trends examined in the book suggest that
tomorroW's media world will be far different than the media of
today. This volume provides key insights into how the changes in
the communications disciplines will impact upon advertising,
broadcasting, public relations, marketing, and sales promotion.
After examining the trends and changes in established media, the
book looks at the information industry and new technologies, the
new print media, the electronic media, and media in organizations.
Next, the book explores the newest of the new media, the future,
from the standpoint of media users (merchandisers, employers,
politicians) and information consumers. Finally, this volume looks
at the future of the communications disciplines. "Communication
TommorroW" is an ideal reference book for anyone involved in public
relations, advertising, sales promotion, mass communication,
broadcasting, marketing, and journalism.
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