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Communication Tomorrow - New Audiences, New Technologies, New Media (Paperback, New) Loot Price: R1,361
Discovery Miles 13 610
Communication Tomorrow - New Audiences, New Technologies, New Media (Paperback, New): E.W. Brody

Communication Tomorrow - New Audiences, New Technologies, New Media (Paperback, New)

E.W. Brody

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Loot Price R1,361 Discovery Miles 13 610 | Repayment Terms: R128 pm x 12*

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This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorroW's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.

After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. "Communication TommorroW" is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: 1990
First published: 1990
Authors: E.W. Brody
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 308
Edition: New
ISBN-13: 978-0-275-93281-7
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 0-275-93281-8
Barcode: 9780275932817

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