Books > Business & Economics > Business & management > International business
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International Business - Theory and Practice (Paperback)
Loot Price: R1,559
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International Business - Theory and Practice (Paperback)
Expected to ship within 12 - 17 working days
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What is international business? How does it differ from local or
national business? What are the fundamental challenges and emerging
trends in international business? What is the impact of
globalization, corporate social responsibility, and the ever
expanding use of digital technology on corporate strategies and
executive decisions? International Business: Theory and Practice
addresses these questions by providing the student with a broad
overview of the subject, while guiding readers through the
practical issues and context of international business with the use
of a range of examples, cases and discussion questions drawn from
around the world. Current critical issues in international business
are analysed and explored: corporate social responsibility in an
era of unprecedented globalization, the rise of the global
entrepreneur and the `democratization' of competition worldwide,
and applications of technology in a digital economy. Key Features:
- Unpacks the complex issues facing both multi-national enterprises
(MNE) and international small and medium enterprises (SME) -
Contains a full range of learning features including international
case studies, explanations of key terms, a glossary, and annotated
further reading - A dedicated companion website with material to
support both lecturers and students.
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