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Books > Language & Literature > Language & linguistics > Translation & interpretation
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Translation and Communication in the Promotion of Business Tourism - Emerging Research and Opportunities (Paperback)
Loot Price: R3,691
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Translation and Communication in the Promotion of Business Tourism - Emerging Research and Opportunities (Paperback)
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The explosive expansion of the tourism industry has been vital to
the economic growth of numerous countries throughout the world. As
the industry becomes increasingly more competitive, it is necessary
for destinations to implement business strategies and invest in
human resources that will promote more travel. One such area that
requires more attention is that of translation in marketing
initiatives. Translation and Communication in the Promotion of
Business Tourism: Emerging Research and Opportunities offers a
comprehensive study of translation in the business tourism sector
by looking at the value of business tourism translation according
to market demands, the main models of these specializations, and
empirical data from a compilation of a corpus with texts in English
and Spanish that serve as explanatory examples of what to do when
dealing with texts from this context. The content within this
publication examines international travel, international
communication, and global business. It is designed for business
professionals, managers, policymakers, translators, marketers,
advertisers, researchers, students, and academicians.
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