Selling ASAP combines both timely and timeless components of
selling to help professionals achieve their sales objectives in
today's fast-paced business world. As the authors demonstrate,
rapidly changing customer expectations have led to a dramatic shift
in the business of selling. Customers no longer want product
experts -- they want trusted advisors. This invaluable guide
stresses the importance of viewing a sale not as a one-time
encounter but as an opportunity to build a long-lasting, mutually
beneficial relationship.
Utilizing sound academic research and solid business practices,
the authors provide strategies for better anticipating client needs
and prescribing solutions that build value over time. The
professional edition of Selling ASAP includes numerous practical
tips, such as how to behave during a sales call, what language to
use or avoid, and how to complete a transaction and begin a
profitable business relationship. In addition to covering the
fundamentals, Selling ASAP offers innovative sales techniques --
backed by extensive research -- for the modern salesperson.
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