Imagine a world where all the news you see is defined by your
salary, where you live, and who your friends are. Imagine a world
where you never discover new ideas. And where you can't have
secrets. Welcome to 2011. Google and Facebook are already feeding
you what they think you want to see. Advertisers are following your
every click. Your computer monitor is becoming a one-way mirror,
reflecting your interests and reinforcing your prejudices. The
internet is no longer a free, independent space. It is commercially
controlled and ever more personalised. The Filter Bubble reveals
how this hidden web is starting to control our lives - and shows
what we can do about it.
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