The author of The Warhol Economy asks how does celebrity work and
why do we care about some people more than others? What is
celebrity? Why is it such a dominant force in our culture? And why
do we seem preoccupied with it now more than ever? Celebrity--our
collective fascination with particular people--is everywhere and
takes many forms, from the sports star, notorious Wall Street
tycoon, or film icon, to the hometown quarterback, YouTube
sensation, or friend who compulsively documents his life on the
Internet. We follow with rapt attention all the minute details of
stars' lives: their romances, their spending habits, even how they
drink their coffee. For those anointed, celebrity can translate
into big business and top social status, but why do some attain
stardom while millions of others do not? Why are we simply more
interested in certain people? Elizabeth Currid-Halkett presents the
first rigorous exploration of celebrity, arguing that our desire to
celebrate some people and not others has profound implications,
elevating social statuses, making or breaking careers and
companies, and generating astronomical dividends. Tracing the
phenomenon from the art world to tabletop gaming conventions to the
film industry, Currid-Halkett looks at celebrity as an expression
of economics, geography (both real and virtual), and networking
strategies. Starstruck brings together extensive statistical
research and analysis, along with interviews with top agents and
publicists, YouTube executives, major art dealers and gallery
directors, Bollywood players, and sports experts. Laying out the
enormous impact of the celebrity industry and identifying the
patterns by which individuals become stars, Currid-Halkett
successfully makes the argument that celebrity is an important
social phenomenon and a driving force in the worldwide economy.
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