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The Sum of Small Things - A Theory of the Aspirational Class (Paperback)
Loot Price: R411
Discovery Miles 4 110
You Save: R90
(18%)
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The Sum of Small Things - A Theory of the Aspirational Class (Paperback)
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List price R501
Loot Price R411
Discovery Miles 4 110
You Save R90 (18%)
Expected to ship within 12 - 17 working days
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In today's world, the leisure class has been replaced by a new
elite. Highly educated and defined by cultural capital rather than
income bracket, these individuals earnestly buy organic, carry
canvas tote bags, and breast-feed their babies. They care about
discreet, inconspicuous consumption-like eating free-range chicken
and heirloom tomatoes, wearing organic cotton shirts and TOMS
shoes, and listening to the latest podcast. They use their
purchasing power to hire nannies and housekeepers, to cultivate
their children's growth, and to practice yoga and Pilates. In The
Sum of Small Things, Elizabeth Currid-Halkett dubs this new elite
"the aspirational class" and discusses how, through deft decisions
about education, health, parenting, and retirement, they reproduce
wealth and upward mobility, deepening the ever-wider class divide.
With a rich narrative and extensive interviews and research, The
Sum of Small Things illustrates how cultural capital leads to
lifestyle shifts and examines what these changes will mean for
everyone.
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