The early years of the twenty-first century have seen dramatic
changes within the television industry. The development of the
internet and mobile phone as platforms for content directly linked
to television programming has offered a challenge to the television
set 's status as the sole domestic access point to audio-visual
dramatic content. Viewers can engage with television without ever
turning a television set on.
Whilst there has already been some exploration of these changes,
little attention has been paid to the audience and the extent to
which these technologies are being integrated into their daily
lives. Focusing on a particular period of rapid change and using
case studies including Spooks, 24 and Doctor Who, Transmedia
Television considers how the television industry has exploited
emergent technologies and the extent to which audiences have
embraced them. How has television content been transformed by
shifts towards multiplatform strategies? What is the appeal of
using game formats to lose oneself within a narrative world? How
can television, with its ever larger screens and association with
domesticity, be reconciled with the small portable, public
technology of the mobile phone? What does the shift from television
schedules to online downloading mean for our understanding of the
television audience Transmedia Television will consider how the
relationship between television and daily life has been altered as
a result of the industry 's development of emerging new media
technologies, and what television now means for its audiences.
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