What if the most joyful act was not to transgress a norm but to
erect it? What if creativity consisted in enunciating a law under
the pretext of violating it? And what if it turned out that you,
who claim to prefer exceptions, only talk about them because they
allow you to imagine the rules? This book proposes a provocative
interpretation of the dynamic relationship between the normative
and the transgressive. Combining sociology, biopolitics and satire,
it offers a surprising theory of normative imagination as a
cognitive mode characteristic of the era of emotional capitalism.
Gender, fashion, artistic creation and surveillance are analyzed
from the perspective of a regulatory drive, a continuously
renovated and imperative push for normalcy that no longer comes
from factual powers but from citizens themselves. These, united in
a spontaneous popular court, armed with smartphones and driven by
juridical compulsion, become the axis of societies of control. In
this way the affective ways of constructing subjectivity are
replaced by the distinctive pathology of our times, the name of the
globalized game: normopathy for all.
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