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Business Research Methods (Paperback, 5th Revised edition)
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Business Research Methods (Paperback, 5th Revised edition)
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Business Research Methods is the complete introduction to doing
business research and is an ideal guide for students embarking on a
research project. Developed specifically with business and
management students in mind, this textbook explores the nature and
purpose of business research and the issues it entails, while also
providing students with practical advice through 'Tips and skills'
boxes. In addition to a broad range of relevant examples, the book
features a substantial discussion of ethics, and a strong emphasis
on the most frequent challenges faced by students, such as choosing
a research question, planning a project, and writing it up. Fresh
voices and perspectives run throughout this edition. New author,
Bill Harley, further internationalizes the book's coverage, based
on his expertise in the Australian business and management context.
Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional
five students whose personal insights and advice in the 'student
experience' feature help you avoid common mistakes, and follow
their successful strategies when undertaking your own research
project. This edition has been extensively revised, updated, and
streamlined. Coverage of E-Research is now woven throughout the
entire book to reflect the centrality of internet-based research
methods. The book is accompanied by a suite of online resources
that include: For students: Multiple choice questions Research
Project guide Interviews with students Data sets Using Excel in
data analysis (in Excel) Web links For lecturers: Test bank
Discussion questions PowerPoint slides Lecturer's guide Case
studies Figures and plates from the text VLE cartridge
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