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Competing Motives in the Partisan Mind - How Loyalty and Responsiveness Shape Party Identification and Democracy (Paperback)
Loot Price: R1,427
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Competing Motives in the Partisan Mind - How Loyalty and Responsiveness Shape Party Identification and Democracy (Paperback)
Series: Series in Political Psychology
Expected to ship within 12 - 19 working days
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Party identification may be the single most powerful predictor of
voting behavior, yet scholars continue to disagree on whether this
is good or bad for democracy. Some argue that party identification
functions as a highly efficient information shortcut, guiding
voters to candidates that represent their interests. Others argue
that party identification biases voters' perceptions, thereby
undermining accountability. Competing Motives in the Partisan Mind
provides a framework for understanding the conditions under which
each of the characterizations is most apt. The answer hinges on
whether a person has sufficient motivation and ability to defend
her party identity or whether norms of good citizenship motivate
her to adjust her party identity to reflect her disagreements. A
series of surveys and experiments provide a window into the
partisan mind during times of conflict between party identity and
political attitudes. These studies show that individuals devote
cognitive resources to defending their party identities against
dissonant thoughts, often resorting to elaborate justifications.
However, when cognitive resources are insufficient, these defenses
break down and partisans are forced to adjust their identities to
reflect disagreements. In addition, thoughts of civic duty can
stimulate responsiveness motivation to the point that it overwhelms
partisan motivation, leading individuals to adjust their identities
to reflect their disagreements. In demonstrating the influence of
competing motives, this book reconciles the two dominant theories
of party identification. Rather than characterizing party
identification as either a highly stable affective attachment or a
running tally of political evaluations, it suggests that the nature
of party identification hinges on the interplay between the
motivations that underlie it. Perhaps even more importantly, this
book shifts the discussion away from partisan change versus
stability to the normative implications of party identification.
While the polarization of American politics may be exacerbating
partisan biases, there is plenty of reason for hope. By simply
making citizens' widespread feelings of civic duty salient to them,
these biases may be overcome.
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