2012 Reprint of 1960 Edition. Exact facsimile of the original
edition, not reproduced with Optical Recognition Software. Ernest
Dichter was an Austrian-American psychologist and marketing expert
known as the "father of motivational research." Dichter pioneered
the application of Freudian psychoanalytic concepts and techniques
to business - in particular to the study of consumer behavior in
the marketplace. Ideas he established were a significant influence
on the practices of the advertising industry in the twentieth
century. According to a New York Times article in 1998, he "was the
first to coin the term focus group and to stress the importance of
image and persuasion in advertising." Pt. 1. Persuasion started
with Eve. The mask of behavior -- The discovery of motivations --
Command or persuasion -- Measuring human emotions -- The soul of
things -- We think as we please -- The wholistic approach -- Pt. 2.
Strategy in a conflict era. The psycho-economic age -- The visions
before us -- The fear of change -- The search for identity --
Misery of choice -- The "burden" of the good life -- Search for a
goal.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
