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Books > Reference & Interdisciplinary > Communication studies > Coding theory & cryptology

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International Marketing in the Network Economy - A Knowledge-Based Approach (Paperback, 1st ed. 2007) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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International Marketing in the Network Economy - A Knowledge-Based Approach (Paperback, 1st ed. 2007): F. Kohlbacher

International Marketing in the Network Economy - A Knowledge-Based Approach (Paperback, 1st ed. 2007)

F. Kohlbacher

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2007
First published: 2007
Authors: F. Kohlbacher
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Paperback
Pages: 254
Edition: 1st ed. 2007
ISBN-13: 978-1-349-35408-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Coding theory & cryptology
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-35408-2
Barcode: 9781349354085

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